Scope of Work - Beyond the RFP

Beyond the core platform rebuild, Newism has identified strategic opportunities that could extend Urban List's capabilities. These ideas draw on our platform knowledge and experience with similar implementations.

These are not commitments within the current scope. They are opportunities worth considering as the platform evolves.

Personalised Discovery

"For You" Feed

A standalone personalised discovery page, separate from the main site architecture.

By isolating personalised content to a dedicated page, the rest of the platform remains highly cacheable and performant. The "For You" feed can be organised by category (each independently cacheable) or presented as a unified stream.

The feed can be powered by Meilisearch, returning entry IDs that Craft CMS resolves efficiently. This approach keeps the personalisation layer fast while leveraging the existing search infrastructure.

Personalised pages also create opportunities for targeted advertising. Because the page reflects known user interests, ad placements can be tagged accordingly, improving relevance and commercial value.

Friends

Members could follow other users and see their saved favourites and interests. This creates a social discovery layer where trusted recommendations surface content that might otherwise be missed.

Friend activity could power additional discovery signals:

• "Your friends saved this"
• "Popular with people you follow"
• Content trending within a member's network

This approach aligns with Urban List's brand positioning as "your friend with cred" — extending that trust from editorial voice to community recommendations.

Geographic Market Intelligence

In August 2016, Newism produced a data visualisation prototype for Urban List (Jira: UL-253) that overlaid page view data with business listing coordinates, creating a geographic heatmap of audience attention.

This visualisation revealed not just where audiences were engaging, but where they weren't — highlighting market opportunities to onboard new listings in underserved areas.

A modern implementation could surface this intelligence through:

• Internal dashboards for commercial and editorial teams
• Sales tools for identifying high-potential listing gaps
• Market expansion planning based on audience demand signals

The underlying data already exists. The opportunity is making it visible and actionable.

Native Mobile App

Converting a rebuilt Urban List to a native mobile app is feasible if considered during initial planning.

Newism has successfully created native apps based on Craft CMS websites, including the MyWests Membership app which delivers membership cards, account management, and venue content to iOS and Android users.

Paired with membership and personalisation, a native app becomes another engagement channel — supporting push notifications, location-aware discovery, and deeper integration with device capabilities.

Digital Wallet Cards

Membership and partnership benefits could extend to digital wallet cards (Apple Wallet / Google Wallet). Members carry their Urban List credentials on their phone, ready to present at participating venues.

This creates a bridge between digital engagement and real-world experience:

• Members receive discounts or perks at partner venues
• Venues scan or verify cards through a companion app
• Urban List captures redemption data, closing the loop between online discovery and offline action

For Bite Club venue partners, this creates a compelling value proposition: measurable proof of how Urban List drives foot traffic, with reporting that demonstrates tangible value beyond impressions and clicks. This shifts the partnership conversation from advertising to measurable outcomes.

These are not phase one priorities, but architectural decisions made now can preserve the option for future development.